The Benefits of Latex Printing With HP

It’s difficult to think of a business that hasn’t had to make big changes over the past few years. Between the rise of remote work and cybercrime, most of the businesses I talk to had to prioritize their tech spending on immediate necessities. 

However, if you’re finally in a place where you can start to think more strategically about the updates that will help you differentiate your business, it might be time to consider HP’s impressive latex printing capabilities. I’ll get into those in a bit, but first, let’s start with the basics.

How Does a Latex Printer Work? 

Latex printing works a bit like solvent printing in that they both use print heads to distribute water-based inks. But that's about where the similarity ends. 

Latex ink printers use latex as the carrier for color pigments, and that simple switch brings phenomenal advantages. For example, vibrant colors and clear graphics can be produced with no additional drying time, and they won't need lamination for short-term use.  

What Can a Latex Wide Format Printer Produce? 

Latex ink technology is tailored to large-scale commercial and industrial needs, which is why it’s also associated with wide format printers. Depending on the make and model of your printer, you could potentially produce the following items:

• Branded window graphics, stickers, and labels 
• Vehicle, building, and fence wraps
• Textiles, including banners, flags, and customizable clothing
• Outdoor and soft signage
• Trade show and retail display materials
• Window blinds and garage doors
• Backlits
• Flooring
• Wall coverings and murals
• Packaging materials
• Thermoformed prints

The Advantages of an HP Latex Printer

Like any other piece of cutting-edge technology, latex printers are not all the same. And in general, you tend to get what you pay for. 

Sustainability

HP latex printers are widely respected for a few reasons, including their suite of pragmatic, environmentally-friendly inks. In fact, HP latex inks lead the industry in this regard. Their inks are almost completely odorless, non-flammable, and contain around 70% water. And because HP latex inks are better for people and the environment, their end products can be used in more places, such as restaurants, retail, and even healthcare settings. 

HP also offers a take-back program, so it's easy to recycle used supplies and materials.

Durable Designs

Latex printing is water-resistant as well as scratch-resistant, and it can even withstand a number of chemicals.

Crisp, Vibrant Images

The durability of latex printing is incredible. But if the image quality itself is poor to begin with, how long it lasts becomes less impressive. HP printers are known for consistent image quality, and delivering crisp, professional results that you and your clients can be proud of.

Versatility

HP latex printing technology can be used with over 500 different materials and is suitable for indoor and outdoor use. To put it bluntly, if a client wants it, an HP latex printer can likely get it done quickly.  

Speed

Solvent-based prints can take up to 24 hours to dry. Latex printers use heat during the drying process, so printers that use latex can turn around projects 40% faster.

Ease of Use

HP latex printers are dependable and are also designed to make routine maintenance fast and easy. Plus, there's a handy app to help monitor your HP printer and job status, so you can multitask.

Getting the Best Deal on Wide Format Latex Printing

Any latex printer worth its ink is a significant investment. If printing is ultimately tied to your business’s growth goals, it makes sense to invest in a printer that can also help you stand out from the pack. 

We’ve partnered with HP to make sure we can always bring our clients the very best deals. But our print team isn’t tasked with selling you bells and whistles you don’t need. Before we recommend any model, we’ll ask you some questions about what you’re looking for and what’s most important to you in order to match you up with the devices that we think will deliver the most ROI over time.